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Business Website Essentials
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of
5 Easy Tips to Climb Search Rankings
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of
What is Online Reputation Management?
A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now,
Critical Data For Online Business Listings
Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major
How to Avoid Having an Ugly Website
Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters
5 Reasons SEO is Essential for Website Success
SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web
Digital Customer Service: the 10 Cornerstones
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative
Get Listed on the Local Search “Big Four”
You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings. And as
Copyright Online and Fair Use in Social Media
With the online world being dominated by images, what do you need to know as a business owner when it comes to copyright laws? Sharing
Why Your Business Should Want More Reviews on Review Sites
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact
16 Website SEO Musts for a Higher Search Ranking
Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t,
How to Reach Your Audience With Digital Advertising.
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on
5 Steps To Becoming an Instagram Sensation
300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity
55 Stellar Statistics for Websites
Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a
Improving Your Local Search Ranking With Data Aggregators
Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that
The Complete WordPress SEO Plugin Mastery
SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make
How to Engage Your Audience Through Social Media
Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest,
The Dos and Don’ts of Customer Service
Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who
What Social Media Monitoring Can Teach You About Your Business
Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly?
Critical Data For Online Business Listings
Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major
30 Digital Advertising Statistics for Businesses
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital